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Research papers

Reaching through the crystal ball

What will society look like in 2015 and what can a product and service provider do now to prepare for such an unknown place?  These are the twin challenges that this paper seeks to address. Developing scenarios and futures processes (looking...

Catalogue: Congress 2008: Frontiers
Authors: David Palmer, Paul Stamper
Company: KANTAR TNS Malaysia
September 26, 2008
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Citation

Palmer and Stamper (2008a, September 26). Reaching through the crystal ball. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/reaching-through-the-crystal-ball